shine on!

House of Krauss is pleased to have created this shimmering snowflake gift wrap for our client, Cheryl’s Cookies & Brownies. This exclusive design – a premier pattern for Cheryl’s – will be available as gift tins, cookie boxes and gift towers for the 2013 holiday season.

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actions speak louder than words

KingAvenue720px_72dpiSure, it would be nice if churches could operate on a wing and a prayer, but the cold hard fact is that it takes money, sometimes a lot of money, to keep things running smoothly. Built in 1922, King Avenue United Methodist Church is a beautiful old facility with a vibrant, progressive congregation. Not surprisingly, the combination of an aged building and visionary, compassionate parishioners requires a consistent, dependable stream of revenue.

But most churches and their staff excel at giving unto others. Asking for money? Not so much.

With that in mind, we were honored to take on the challenge of the Annual Giving Campaign for King Avenue UMC. We wanted our design to be as vibrant and ambitious as the parishioners. The Living It! theme and messaging work to reinforce the idea that the church building, the staff and the church family are living out King Avenue’s message of love and service 24/7 through numerous missions, relationships and outreach to the community.

Throughout the campaign, we made the people of the church and the numerous ways they were Living It! – both collectively and individually – the primary focus of our materials. The gentle reminder to all was that the full and generous spirit of King Avenue comes directly from the full and generous spirit of the people who are King Avenue.


design for good

“Go into the world and do well. But more importantly, go into the world and do good.”
– Minor Myers, Jr.

Nearly 49 million Americans struggle with hunger. Many are working families, children
and the elderly.

House of Krauss is pleased and humbled to have been an event sponsor of the
Harmony for Hunger concert for the past 4 years.

NNEMAP is a cooperative ministry of over 30 churches distributing food and material
assistance to needy families in the near northside of Columbus. For event tickets, to make a
donation or for more information, please visit www.nnemappantry.org

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go ahead. sneak a peek!

Our Warm Holiday Wishes gift wrap, designed exclusively for Cheryl’s Cookies & Brownies, may stir up as much excitement as the tasty treats inside.

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judge a book by its cover?

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We’ve all heard the old cliché, You can’t judge a book by its cover. While that’s probably true many potential readers do decide whether to look inside a novel based solely on its cover.

First, it’s important to make a concession. If the writer’s name is Stephen King or John Grisham, or any one of a long list of best-selling novelists, the book’s cover barely matters. Virtually anything written by these authors will be read by millions of people. The usual marketing tools might just not be necessary.

But for the overwhelming majority of novelists, the book’s cover matters enormously.

Let’s face it, a novel’s cover is its outward presentation and creates the initial impression for the potential reader. It can determine one’s willingness to open the book or pass it by. The cover artwork summons associations in the reader’s mind. It can influence whether or not the potential reader chooses to open the book or look at the inside flap. If shopping online, the cover image may help the reader decide whether or not to check out the “Look Inside” feature for a flavor of the author’s writing. If done well, the artwork captures some vital element of the novel and conveys it in a compelling way. It is to book selling what curb appeal is to real estate.

We are pleased to have designed the cover of the novel “The Passer” by author Robin Christophersen – now available on Amazon.com.

Here is a preview description of the book:
Dr. Eleanor Bouchard desperately mourns the loss of her boyfriend, and on the anniversary of his death is summoned by a frightening apparition that propels her on a profound journey beyond anything she could imagine. As she begins to experience harrowing visions of a missing woman, and the mystery that surrounds her disappearance, Eleanor discovers otherworldly powers that have been sleeping within, waiting for her to awaken.

While Eleanor struggles against her transformation, Daniel Archer, her former love, has troubles of his own. His wife has died tragically and now the famous actor, along with his precocious
step-daughter, Amelia, finds sanctuary in Eleanor’s beguiling home in River Mist, California.

As their lives intertwine, Eleanor discovers a fateful connection to Daniel and Amelia, and begins to suspect that the haunting events that brought them together were quite possibly destined to be.