We’ve all heard the old cliché, You can’t judge a book by its cover. While that’s probably true many potential readers do decide whether to look inside a novel based solely on its cover.
First, it’s important to make a concession. If the writer’s name is Stephen King or John Grisham, or any one of a long list of best-selling novelists, the book’s cover barely matters. Virtually anything written by these authors will be read by millions of people. The usual marketing tools might just not be necessary.
But for the overwhelming majority of novelists, the book’s cover matters enormously.
Let’s face it, a novel’s cover is its outward presentation and creates the initial impression for the potential reader. It can determine one’s willingness to open the book or pass it by. The cover artwork summons associations in the reader’s mind. It can influence whether or not the potential reader chooses to open the book or look at the inside flap. If shopping online, the cover image may help the reader decide whether or not to check out the “Look Inside” feature for a flavor of the author’s writing. If done well, the artwork captures some vital element of the novel and conveys it in a compelling way. It is to book selling what curb appeal is to real estate.
We are pleased to have designed the cover of the novel “The Passer” by author Robin Christophersen – now available on Amazon.com.
Here is a preview description of the book:
Dr. Eleanor Bouchard desperately mourns the loss of her boyfriend, and on the anniversary of his death is summoned by a frightening apparition that propels her on a profound journey beyond anything she could imagine. As she begins to experience harrowing visions of a missing woman, and the mystery that surrounds her disappearance, Eleanor discovers otherworldly powers that have been sleeping within, waiting for her to awaken.
While Eleanor struggles against her transformation, Daniel Archer, her former love, has troubles of his own. His wife has died tragically and now the famous actor, along with his precocious
step-daughter, Amelia, finds sanctuary in Eleanor’s beguiling home in River Mist, California.
As their lives intertwine, Eleanor discovers a fateful connection to Daniel and Amelia, and begins to suspect that the haunting events that brought them together were quite possibly destined to be.
