Meet Sharon. She had been in Marketing for nearly two decades, building the revenue streams for existing brands of established companies. But this was different. Now, it was personal – very personal. She had to create a brand for a new life coaching business as well as a platform for a personal memoir and self help book that essentially bared her soul in an effort to provide warmth to other women who were going through a fire. This is one of those situations that you need someone who can simultaneously separate themselves from the personal nature of creating a brand that bares your name, while tapping into what the audience needs in order to relate and trust. It helps if they can also leap tall buildings in a single bound…

“Lots of design firms can help you build a brand; House of Krauss brought to life the light that was inside me and my practice. They made it real and tangible, consistent and approachable. The team cared as much about this brand – and all its elements – as I did.  So, I dare say, it became personal for them too! ” – Sharon Pope

When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose. The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered. People know where you stand, what you’re made of and what is important to you. Authenticity helps you define how others see you – and how you see yourself.

Take a look below to see Sharon’s new website and also the cover of her latest book. Our thanks
to our team members at Ciccarelli Photography, Demo 38 and fivesixteen.