Otterbein stands out from the crowd

First impressions matter—and a first impression is almost always visual. Our identity design for Otterbein University’s $50 million capital campaign is grounded in the truth of the university — its legacy, unique capabilities and future opportunities. The resulting campaign is elegantly simple, unexpectedly fresh, and will position Otterbein to stand strong among the great institutions of our country. To learn how this campaign will ensure Otterbein graduates are prepared to stand out as leaders and learners, visit www.otterbein.edu/stand

House of Krauss is thrilled to STAND with Otterbein University to partner in the design and development of the branding materials for the first comprehensive campaign that the institution has commenced in 20 years. Our thanks to Mills James for animating our identity design in such a beautiful way.

 

 

help us choose!

We’ve been busy working on the Halloween catalog and internet campaign for our client, Cheryl’s Cookies & Brownies, part of the 1-800-Flowers Family of Brands.
Below are some of the covers we have developed for our client this season.
Let us know which one you like best!

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the treats come out at night!

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From hand-decorated Halloween cookies to frightfully fun Halloween gifts, Cheryl’s treats will bring out the happiest grins on all your little ghosts and goblins. We are excited to have art directed and designed this latest catalog series and internet campaign for Cheryl’s Cookies & Brownies, part of the 1-800-Flowers Family of Brands. Remember, the fun starts when the treats come out!

Halloween is for kids…and cookies

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No Halloween party is complete without an array of spooky snacks and sweets. We enjoyed
working on this cover for Cheryl’s Cookies & Brownies, showing off the graphic nature of these spooky-licious cookie characters.

We loved partnering with natural-light photographer, Ryan Phillips and his team to create these images. We’ve included a few behind the scenes photos above to share a bit of the process we go through when collaborating on an image.

WATCH: campaign logo unveil presentation

 

House of Krauss is thrilled to be engaged with Otterbein University’s leadership in the development of its capital campaign brand assets. The primary logo, supported by a complete identity system, embody the proud history of Otterbein University as well as the values and aspirations of current and future students.

Otterbein officials announced the $50 million comprehensive campaign during a pre-game spectacular on Saturday, Sept. 20. The Campaign and logo reveal presentation were made on the brand new artificial-turf athletic field—one of the first projects funded by the campaign. This is the first comprehensive campaign that the institution has commenced in 20 years.

Video: Infinite Impact